Plug-a-Leak Week (and other gimmicks)

Summer 2010

The most successful promotions – all of which are nothing more than gimmicks – tend to have some form of visual appeal.
(Read more...)

Conservation Corner: Fun, fun, fun........

Spring 2010

Watermark - Spring 2010 coverThe Fun Theory is based on the idea that fun is the easiest way to change behaviour for the better.
(Read more...)

Conservation Corner: Denver Water - A model for water conservation promotions

Winter 2009 - 2010

Watermark - Winter 2009 - cover (360p)Denver Water knows what it takes to get its message across in today’s media saturated world. Its ‘Use Only What You Need’ campaign is sheer brilliance.
(Read more...)

Conservation Corner: Wine with dinner, or Water for People?

Fall 2009

Conservation Corner - Fall 2009Water For People is a non-profit international development organization that helps people in developing countries improve their quality of life.
(Read more...)

Conservation Corner: Turf Wars - Kentucky Bluegrass versus peak demand

Summer 2009

The impact of real turf grass on Kelowna’s water utility is significant - 77% of the water used by residents in the summer months ends up on the lawn.
(Read more...)

Page

Found something interesting?

Questions, comments, inquiries? Reach us at: